Running a business is challenging, and one of the hardest parts is effectively marketing your business to bring in more customers, without breaking the bank. If you’re in Toronto, then you’re in luck because it’s a large, diverse city with a thriving economy. This means that finding a digital marketing agency in Toronto should be fairly easy.
What is a digital marketing agency?
Simply put, these agencies help get your business noticed online. This can be done via social media, advertising with Adwords or other ad networks and search engine optimization (SEO). If a digital marketing agency is using these methods effectively, you’ll not only having visitors flocking to your website, they’ll be converting into paying customers.
With so many digital marketing agencies out there, how do you decide which one is right for you? The following is a list of questions you should ask when looking for an agency to help with your digital marketing strategy. While this list is by no means comprehensive, it will at least give you a basic idea on questions to keep in mind before spending your hard earned money.
Do they keep up with current trends in digital marketing?
The world of social media, SEO and marketing as a whole change fast. Agencies must keep up with these trends to provide the best service to their clients. When you find an agency that might fit your needs, research them to see if they’re updating their methods.
Do they have a proven track record of success?
This might be a little harder to judge, but any legitimate marketing agency will provide a list of clients (or even case studies) that show how they’ve helped those businesses improve their online presence.
Ask for references.
A reference is a previous client that the agency has helped. You can contact the reference and ask them specific questions about how the agency helped them, were their methods effective and did they see positive results.
How much do their services cost?
In a large area like Toronto, you’ll find a wide range of prices from dirt cheap to very expensive. Most will have a price menu, where you can get the most basic service for a cheap price, or get a comprehensive digital strategy for a lot more. If you decide on the latter, be prepared to pay a deposit before the agency begins work.
Ask for proof of positive results.
Your digital marketing agency should be able to show you their strategy is working. This can be seen with an increase in web traffic, conversions, social media interactions and more effective ads. Review their work on a monthly basis to ensure your money is being put to good use.
Always keep in mind that the ultimate goal of hiring a digital marketing agency in Toronto is to increase your revenue. Think of it as an investment. You’ll spend money upfront hiring the agency, but after a while you should see more money coming in through your website traffic and social media outlets than your spending on your digital marketing strategy.
If you take your time to find the right marketing agency, you’ll see your profits soar and your business will be taken to a whole new level.